frooz

how to flip the script on vegan ice cream, you may ask. while competitors sell ‘health’ or ‘substitute’, frooz makes inclusivity and plant-based ingredients the new normal. with stripped-back black-and-white design and cheeky messaging, the brand stands for one truth: great ice cream is for everyone.

this project developed a crossmedial brand identity — spanning packaging, social media, website, and campaign assets — to bring that attitude consistently to life.